Ready for Your First Sales Hire?

BuildThenHire is a consultancy that builds the sales operating system your first sales hire needs to succeed. We don't place salespeople and we don't write playbooks in a vacuum — we forge a real, working process your new hire can run on day one.

We work with founder-led B2B companies - small teams where the founder has been carrying the revenue, winning the early customers, and learning, deal by deal, what actually moves buyers forward. By the time you're ready to hire, you've accumulated a tremendous amount of hard-won knowledge. The problem is that none of it is written down, so the moment you bring someone on, that knowledge starts walking out the door.

The failure we exist to prevent is simple and expensive: founders hire a salesperson before any system exists, and that hire is set up to fail inside an undefined, chaotic environment. So before you spend six figures on salary, commissions, recruiting, and ramp-up, we capture everything you've learned selling your own product, combine it with proven best practices and guidelines, and forge it into a process that is documented, repeatable, operational, and transferable. That process is the Founder-to-Sales™ Framework.

BuildThenHire is built and run by Carol Olona, who has spent her career in the trenches of early-stage B2B sales — building pipelines, hiring and onboarding reps, and watching exactly where founder-led teams break down when they try to scale revenue.

If you're a founder staring down your first sales hire, the smartest fraction of your hiring budget is the one that makes the rest of it pay off. Let's talk.